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The Top
10 Things That Turn Affiliates Off
#
10 – The Buying Process Isn’t Easy & Painless
Good
affiliates
will go through the buying process on your site, and if it isn’t easy
and painless, they won’t send you any traffic. They know people
will give up long before they finish going through the checkout
process, and that means no
sales for you and no commissions for them.
I found an excellent article on why online shopping carts are abandoned and
what you can do to help prevent it and save your sales on your
site. Do yourself (and your affiliates!) a favor – read it (click here)!
I also found this:
| A study by a leading Customer
Experience Management (CEM) research firm…evaluated the experiences of
719 consumers as they used shopping carts on ecommerce sites. According
to the study, the top reasons for shopping cart abandonment, and the
percentage of consumers citing each as a reason, are: |
1.
|
High shipping prices (72%) |
2.
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Comparison shopping or browsing
(61%) |
3.
|
Changed mind (56%) |
4.
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Saving items for later purchase
(51%) |
5.
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Total cost of items is too high
(43%) |
6.
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Checkout process is too long (41%)
|
7.
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Checkout requires too much
personal information (35%) |
8.
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Site requires registration before
purchase (34%) |
9.
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Site is unstable or unreliable
(31%) |
10.
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Checkout process is confusing
(27%) |
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One
thing I know…
When people get to your payment area, if they don’t see one of these on
their screen:
…they ain’t gonna buy!
Make sure your site is secure!
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